Business consultants: How to Project Your Personal Brand to Win Business
work from home in uk - Personal branding is a way in which you can package yourself in order to stand out from the crowd when you market yourself and your services. Having the right personal brand, communicated in the right way is the key to winning more assignments. So how do you go about projecting your personal brand?
When we talk about personal marketing and areas like that, the simplest one is, if you’re an interim consultant or an independent consultant, then you have an opinion.
And be that you’ve had 25 years working for XYZ blue chip, you have an opinion, you are incredibly experienced, incredibly talented at what you do. So, you know a lot of things.
work from home in uk - So, we’ll share that knowledge and that’s where I’m talking about some of the social media environments, I’m not saying we need to start twittering all over the place whatever else.
That works for some, it doesn’t work for others and many hate it as well. But it’s about you if you’re writing articles, writing pieces, writing things that reflect your knowledge and your experience and your skills. That can differentiate you from the humdrum of the norm , very, very quickly, and it’s just a simple way of just portraying yourself as being a very positive dynamic person, just got skills, has got experience and knowledge and that straight away positions you as a brand expert.
You’re an expert in your field just because you’re doing certain things proactively that the majority can’t be bothered, are too busy doing other stuff, or in my language, faffing around being busy elsewhere.
When we talk about personal marketing and areas like that, the simplest one is, if you’re an interim consultant or an independent consultant, then you have an opinion.
And be that you’ve had 25 years working for XYZ blue chip, you have an opinion, you are incredibly experienced, incredibly talented at what you do. So, you know a lot of things.
work from home in uk - So, we’ll share that knowledge and that’s where I’m talking about some of the social media environments, I’m not saying we need to start twittering all over the place whatever else.
That works for some, it doesn’t work for others and many hate it as well. But it’s about you if you’re writing articles, writing pieces, writing things that reflect your knowledge and your experience and your skills. That can differentiate you from the humdrum of the norm , very, very quickly, and it’s just a simple way of just portraying yourself as being a very positive dynamic person, just got skills, has got experience and knowledge and that straight away positions you as a brand expert.
You’re an expert in your field just because you’re doing certain things proactively that the majority can’t be bothered, are too busy doing other stuff, or in my language, faffing around being busy elsewhere.